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With Reliance Jio, smartphone and the 4G internet have become more readily available boosting up the number of smartphone users in the country to an estimated 300 million.India has come a long way from the days when online dating was more or less limited to sending friend requests to people with good DPs.India, therefore, has witnessed a huge change since it was difficult for women traditionally to even choose their partners.The success of Tinder has encouraged several entrepreneurs to develop some amazing applications in the online dating segment.It’s a hot market and Facebook all set to add a dating feature in-built in the app is prove enough to suggest the enormity of the market.
With the fast-food economy and increased internet penetration, these numbers are going to increase multi-fold.
Image Source Dating Apps like Tinder, Badoo, Truly Madly and Happn have changed much of this scenario specifically in India.
It looks like the young Indians are finally ready to search their own partners without having parents trawling through websites.59% of the youngsters said they did not look down upon online dating compared to 27% in 2012.
This means that there are at least a billion swipes.• The average daily time spent on dating apps has increased to 90 minutes.• India is the biggest market in Asia for online dating as most of its population is young.• The number of swipes in India alone is 14 million going up from 7.5 million in 2015.• Truly Madly has seen a 100% month-on-month growth rate.
With a demand as high as this, there is a lot of scope for entrepreneurs and startups to take a dive into this market and make it.