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Phishing, fake profiles, and ads for escorts continue this tradition today.

Early 1900s: The Lonely Rural Farmers, Ranchers and Shepherds Around the turn of the last century, personal ads enjoyed a renaissance of popularity, especially in the Western US with low populations and the harsh realities of rural life without a partner.

Before the Internet, there were personal ads, and before that, lonely shepherds carved detailed works of art into tree bark to communicate their longing for human contact.

Since the earliest days of mass media and technology, people have been finding ways to broadcast their desires and find connections that might have otherwise eluded them.

Au départ, la mission de Bumble visait à bousculer les règles du dating.

Maintenant, nous cherchons à ce que nos membres se connectent avec confiance tant au niveau professionnel qu'amoureux, voire même en matière d'amitié.

Have prominent position with the rail company, have 75-acre ranch also house in town; object matrimony if suited; have boy 13 years old, would not object to housekeeper having child. Young woman, reared in luxury, having lost everything and earned her living for the past eight years, is tired of teaching and wishes a home: would like to meet a well-to-do businessman who would appreciate refinement and affection in a wife. If only these two had found each other's personals then.....

1800s: Aristocrats Catch On Always on the lookout for ways to exploit media for their own ends, aristocrats in the 1800s used personal ads to broadcast their interest in romantic engagements that seem scandalous by today's standards.

An 1841 ad in the Journal of Munich tells of a 70-year-old Baron seeking a woman "between 16 and 20 having good teeth and little feet." (Well...

Like the Internet today, lonely hearts ads were suspected of harboring all sort of scams and perversities.

Because they were often used by homosexuals and sex workers, British police continued to prosecute those who placed personals until the late 1960s, when ads became part of the burgeoning youth counterculture. In 1965, a team of Harvard undergrads created Operation Match, the world's first computer dating service.

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