Waikato dating site
"I think earlier on there was an idea of it as a hook-up-type site, but I think everybody sees it as not just a grubby site specifically for sexual liaisons.
Now, it's a little bit edgy but still credible in terms of meeting someone on it,." he says.
Instead, these people are taking to Tinder, or creating their own websites, looking for love and long-term relationships.
I hate that thing about online dating – notifications that say 'these people are looking at you.' I like that you match if they think the same thing, or if they like you." TYPES TO AVOIDYou quickly learn the types to avoid, says Joanna: men whose photos feature a gun, a motorbike, or their ex-partner.
So, six months ago, the 46-year-old working mother of one started using Tinder.
Joanna prefers the app to websites, for the immediacy it provides, its modern, easy-to-use interface, the absence of long, involved descriptions.
Where singles once struggled to get a date, apps such as Tinder make it possible to date a different person every night of the week. But there's another vast group of people using these apps who don't want such fleeting interactions.
Aged in their late 30s, 40s, 50s and older, those in this group have often survived the breakdown of marriages and long term relationships, they usually have children and/or demanding careers, have the complications that come with middle age – children, houses, demanding careers – and little desire to be hooking up in bars at midnight.